Has anything ever made you feel like running...far, far away?
I felt that way the last time I shopped at the mall...I got this extremely uncomfortable feeling that made me feel like hightailing it out of there as soon as possible!
And I'm not talking about the obvious things like immodest or ridiculous fashions...I am referring to the atmosphere...the mood...the feeling that the stores in the mall convey. I felt bathed in an atmosphere of pride and haughtiness...of the message that "I'm cool"..."Look at me"..."I'm 'in'...I'm 'of' the world." Hmm...seems like I've heard a warning about that message somewhere before...
If you think that message is accidental or imagined, think again....
Any beginning marketing student can tell you that every single sight/sound/aroma is quite intentional. Nothing is accidental or there by chance. The atmosphere is completely scripted to convey a certain message, and to give a certain feeling...a feeling, it seems, that is highly attractive to the young people shopping there.
I don't know about you, but I'm off to put on my running shoes...
